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	<title>EcoStrategy Group</title>
	
	<link>http://ecostrategygroup.com</link>
	<description>Corporate Sustainability and CleanTech Go-to-Market Strategy</description>
	<pubDate>Mon, 10 Nov 2008 00:56:33 +0000</pubDate>
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		<title>Sustainability Lessons from nVidia</title>
		<link>http://ecostrategygroup.com/2008/09/sustainability-lessons-from-nvidia/</link>
		<comments>http://ecostrategygroup.com/2008/09/sustainability-lessons-from-nvidia/#comments</comments>
		<pubDate>Fri, 26 Sep 2008 16:48:47 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[Sustainable Business]]></category>

		<category><![CDATA[business benefits of going green]]></category>

		<category><![CDATA[businesses going green]]></category>

		<category><![CDATA[corporate sustainability]]></category>

		<guid isPermaLink="false">http://ecostrategygroup.com/?p=569</guid>
		<description><![CDATA[Graphics processor company, nVidia, has a corporate culture that prizes employee participation in generating ideas for new products and processes. The company also places a high value on cost-consciousness.  nVidia’s sustainability programs reflect these cultural norms and that is fundamental to their success.  Other tacit principles that guide the nVidia “Visualize Green” program are: [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/09/sustainability-lessons-from-nvidia/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Proud Member of:</title>
		<link>http://ecostrategygroup.com/2008/09/159/</link>
		<comments>http://ecostrategygroup.com/2008/09/159/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 15:35:05 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[frontbottom]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=159</guid>
		<description><![CDATA[ 
]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/09/159/feed/</wfw:commentRss>
		</item>
		<item>
		<title>CleanTech Go-to-Market Strategy that Gets Results</title>
		<link>http://ecostrategygroup.com/2008/09/cleantech-go-to-market-strategy-that-gets-results/</link>
		<comments>http://ecostrategygroup.com/2008/09/cleantech-go-to-market-strategy-that-gets-results/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 15:34:31 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[frontleft]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=155</guid>
		<description><![CDATA[
Are you launching clean technology products or services, entering new markets or pushing to achieve aggressive revenue goals?  EcoStrategy Group can make it happen.  We provide marketing and sales leadership, direction and clear deliverables.  You get business results.

Learn more about our CleanTech Go-to-Market services >
]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/09/cleantech-go-to-market-strategy-that-gets-results/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Corporate Sustainability that Makes Business Sense</title>
		<link>http://ecostrategygroup.com/2008/09/corporate-sustainability-that-makes-business-sense/</link>
		<comments>http://ecostrategygroup.com/2008/09/corporate-sustainability-that-makes-business-sense/#comments</comments>
		<pubDate>Fri, 19 Sep 2008 15:33:39 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[frontright]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=157</guid>
		<description><![CDATA[
Are you missing out on the revenue and cost saving opportunities of “going green?”  Is your business or reputation at risk because of inaction while competitors tout their green advantage?  In the midst of all the “buzz,” it can be unclear which issues deserve your attention and which are merely distractions.  EcoStrategy Group can help [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/09/corporate-sustainability-that-makes-business-sense/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Business Benefits of “Going Green”</title>
		<link>http://ecostrategygroup.com/2008/09/the-business-benefits-of-going-green/</link>
		<comments>http://ecostrategygroup.com/2008/09/the-business-benefits-of-going-green/#comments</comments>
		<pubDate>Mon, 08 Sep 2008 02:57:20 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[Sustainable Business]]></category>

		<category><![CDATA[benefits of going green]]></category>

		<category><![CDATA[business benefits of going green]]></category>

		<category><![CDATA[businesses going green]]></category>

		<category><![CDATA[corporate sustainability]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=141</guid>
		<description><![CDATA[While some businesses have embraced triple bottom line thinking &#8212; in short, a focus on profits, people and planet &#8212; most have not.  Most companies are driven primarily by profits or market capitalization (stock price).  So, if you don’t have a triple bottom line philosophy, why should you bother thinking about the environmental [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/09/the-business-benefits-of-going-green/feed/</wfw:commentRss>
		</item>
		<item>
		<title>A Decent Proposal - The Cleantech Advantage</title>
		<link>http://ecostrategygroup.com/2008/08/a-decent-proposal-the-cleantech-advantage/</link>
		<comments>http://ecostrategygroup.com/2008/08/a-decent-proposal-the-cleantech-advantage/#comments</comments>
		<pubDate>Thu, 28 Aug 2008 00:21:17 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
		
		<category><![CDATA[Selling Tips]]></category>

		<category><![CDATA[clean technology]]></category>

		<category><![CDATA[Sustainable Business]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=137</guid>
		<description><![CDATA[Most companies struggle with responding to a Request for Proposal (RFP). First comes, “Should we respond to this?” and then, “OMG, what did we get ourselves into?” Whether your company is a cleantech business or not, you’re likely to find yourself in the position of determining your response strategy. We’ll talk about how and why [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/08/a-decent-proposal-the-cleantech-advantage/feed/</wfw:commentRss>
		</item>
		<item>
		<title>The Work of a Lifetime</title>
		<link>http://ecostrategygroup.com/2008/08/the-work-of-a-lifetime/</link>
		<comments>http://ecostrategygroup.com/2008/08/the-work-of-a-lifetime/#comments</comments>
		<pubDate>Sun, 24 Aug 2008 20:14:16 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
		
		<category><![CDATA[Notes from the Field]]></category>

		<category><![CDATA[Sustainable Business]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/?p=135</guid>
		<description><![CDATA[I was reflecting recently on the work I’ve started doing in sustainability. I embarked upon this path because it’s important to me to help solve the problem of global warming, and I’m a great believer in small steps that accelerate into larger steps and ultimately create a real impact. And it’s clear to me that [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/08/the-work-of-a-lifetime/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Law Firm Goes Green</title>
		<link>http://ecostrategygroup.com/2008/07/law-firm-goes-green/</link>
		<comments>http://ecostrategygroup.com/2008/07/law-firm-goes-green/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 22:12:58 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[Sustainable Business]]></category>

		<category><![CDATA[businesses going green]]></category>

		<category><![CDATA[corporate sustainability]]></category>

		<category><![CDATA[law firm sustainability]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/archives/130</guid>
		<description><![CDATA[The “Green Team” at leading Silicon Valley law firm, Wilson, Sonsini, Goodrich &#38; Rosati (WSGR), was formed 10 years ago as a grassroots, volunteer effort by a group of environmentally-minded employees.  Over time, the Green Team expanded its efforts and earlier this year WSGR decided to meet the ABA-EPA Law Office Climate Challenge.  [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/07/law-firm-goes-green/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Sustainability, Symantec-style</title>
		<link>http://ecostrategygroup.com/2008/06/sustainability-symantec-style/</link>
		<comments>http://ecostrategygroup.com/2008/06/sustainability-symantec-style/#comments</comments>
		<pubDate>Tue, 24 Jun 2008 17:29:04 +0000</pubDate>
		<dc:creator>Kathleen Gilligan</dc:creator>
		
		<category><![CDATA[Sustainable Business]]></category>

		<category><![CDATA[businesses going green]]></category>

		<category><![CDATA[corporate sustainability]]></category>

		<category><![CDATA[green]]></category>

		<category><![CDATA[opportunities]]></category>

		<category><![CDATA[sustainability strategy]]></category>

		<category><![CDATA[Symantec]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/archives/128</guid>
		<description><![CDATA[KJ and I talked recently with Cecily Joseph, Director of Corporate Responsibility for Symantec. We wanted to understand the steps a very large organization had followed to create a sustainability program and culture. Symantec, one of the world’s largest security software companies, signed the UN Global Compact in 2006. That membership became a catalyst for [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/06/sustainability-symantec-style/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Getting paid to eat the low-hanging fruit of conservation – Part 2</title>
		<link>http://ecostrategygroup.com/2008/05/getting-paid-to-eat-the-low-hanging-fruit-of-conservation-%e2%80%93-part-2/</link>
		<comments>http://ecostrategygroup.com/2008/05/getting-paid-to-eat-the-low-hanging-fruit-of-conservation-%e2%80%93-part-2/#comments</comments>
		<pubDate>Fri, 30 May 2008 20:58:25 +0000</pubDate>
		<dc:creator>Karen "KJ" Janowski</dc:creator>
		
		<category><![CDATA[Sustainable Business]]></category>

		<category><![CDATA[businesses going green]]></category>

		<category><![CDATA[conservation incentives]]></category>

		<category><![CDATA[corporate sustainability]]></category>

		<category><![CDATA[how going green saves money]]></category>

		<guid isPermaLink="false">http://cleantechweblog.com/wordpress/archives/125</guid>
		<description><![CDATA[Amory Lovins, Rocky Mountain Institute founder and conservation guru, frequently comments about the low-hanging fruit available to companies through conservation. He says there’s so much of it that it “is mushing up around our ankles and spilling in over the tops of our waders while the tree pelts our heads with more fruit.”
Part 1 of [...]]]></description>
		<wfw:commentRss>http://ecostrategygroup.com/2008/05/getting-paid-to-eat-the-low-hanging-fruit-of-conservation-%e2%80%93-part-2/feed/</wfw:commentRss>
		</item>
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