Oct 29 2007
Cleantech Sales and Marketing
If you are an entrepreneur, executive, investor or service provider involved in the cleantech industry, this blog will be of interest to you. We define cleantech as technology that enables or facilitates efficient use, re-use, recycling or conservation of natural resources.
The authors of the blog, Kathleen Gilligan and Karen “KJ” Janowski, have lived and worked in Silicon Valley for many years, helping technology companies launch their products, increase their market share, and create dependable, predictable revenue streams. We share a long-time interest in the environment and sustainability.
Our topic areas will apply to this emerging sector, the sales, marketing and business principles we know through experience. We’ll explore issues of how cleantech companies are similar and different from other technology companies, and which marketing and sales practices have worked for those cleantech organizations that are experiencing success. Other topic areas will include strategies to generate and increase revenue, choosing sales channels, knowing your market, opportunities and pitfalls in promoting cleantech products, pricing your products and winning against the competition.
We will address these topics and others through news, opinions, interviews and tips. Your contributions and ideas are welcome!
Kathleen & KJ