Comments for CleanTech WebLog

Comment on About by Luis Felipe

Luis Felipe — Mon, 04 Aug 2008 15:17:03 +0000

I would like to take this opportunity to request a newsletter and also inquire about how can I get my log in to have access to your website???
I look forward to hear from you.

Warmest Regards

Comment on About by Karlin Sloan

Karlin Sloan — Mon, 04 Aug 2008 14:17:39 +0000

I’d like to reprint symantec’s four rules for sustainable business success in our company newsletter. We are a leadership development consultancy and it would be very valuable for our clients.

Best regards,

Karlin Sloan

Comment on Law Firm Goes Green by Marie Larsen

Marie Larsen — Wed, 23 Jul 2008 21:49:38 +0000

Hi Karen,

Very interesting article. I hope it encourages other firms to increase their green profile!

Marie

Comment on A Cleantech Product with Built-In Results Measurement by CleanTech WebLog » Law Firm Goes Green

CleanTech WebLog » Law Firm Goes Green — Thu, 03 Jul 2008 22:13:03 +0000

[...] an alternative commute incentive program for employees operated by RideSpring (described in my post of [...]

Comment on Getting paid to eat the low-hanging fruit of conservation Part 1 by CleanTech WebLog » Getting paid to eat the low-hanging fruit of conservation – Part 2

Fri, 30 May 2008 20:58:28 +0000

[...] Part 1 of this two-part post, described some of the great water conservation incentive programs available to Silicon Valley companies. There are also a number of ways to get paid for eating the low-hanging fruit of energy conservation. Some of these programs are so sweet that demand outstrips the budget allocated for the programs. So, businesses are well-advised to act now! [...]

Comment on Green Teams: The Limits of Success by Teresa Kulesza

Teresa Kulesza — Thu, 22 May 2008 04:35:21 +0000

I am glad you are keeping the dialogue going. I enjoyed being part of the panel presentation you attended. As a small company we have the unique advantage that our president is an active member of our green team. We are also very nimble so we can make changes quickly. At the same time it is amazing to look at the sea of solar panels on the roofs at eBay and see the impact they can make on their campus.
I like your challenge. Starting small is great. And let’s keep the momentum going to make big change - or stretch goals.
Incorporating environmental performance measures into the performance objectives of key managers is an interesting idea. We have both view points on our green team. Some of us are driven from the business and economics perspective. And others are driven because they feel it’s the right thing to do. I think it is important to balance both of these view points and to feed and reward both types of individual.

Comment on A Greener Shade of Mail by Jon Corey

Jon Corey — Tue, 15 Apr 2008 04:17:37 +0000

While “Earth Class Mail” seems like a technological and “green” breakthrough in being “creative” and “audacious” in an attempt to replace the USPS, I think one should pause and look at this inane process:

Companies create “paper-based” marketing materials and allied “mail” and send it via the USPS — where it gets transferred to a special “high-tech” processing Earth Mail facility to be scanned and turned into electronic mail for transmission to the original addressee, thereby actually increasing the charges and time to get messages or ads circulated to the masses. If the USPS assigned prohibitively higher rates to irritating junk email in the first place, this Rube Goldberg process would not be necessary in the first place. The companies that use the USPS to support their nefarious schemes and “special offers” would just join the myriad of others that pollute the Internet — but individuals who do not welcome the “junk” mail in any form could just use their computer DELETE buttons, rather than pay a monthly fee to Earth Mail to effect the same result.

Comment on Getting paid to eat the low-hanging fruit of conservation Part 1 by David Isaacson

David Isaacson — Tue, 01 Apr 2008 03:48:59 +0000

In addition to the great programs mentioned above, the Santa Clara Valley Water District also offers free Indoor Water Use Surveys to businesses in the Silicon Valley area.

Includes an onsite inspection of your facilities, collecting data on all water using equipment, plumbing fixtures and processes. After the data is evaluated you get a report showing all the “low-hanging fruit” available, with recommendations for upgrades or replacements. The report includes costs, savings and payback times for all recommendations. It also includes all the rebate and incentive information ( including those listed in the post above, and more).

For information or to request participation, call the water district’s contractor, WaterWise Consulting at (866) 648-2925 or the program’s manager at the Santa Clara Valley Water District, Karen Morvay at (408) 265-2607 ext. 2707.

Comment on Tailoring Cleantech Messages to Your Target Market by CleanTech WebLog » Seizing a Niche Market Opportunity: Recycling Technotrash

Fri, 18 Jan 2008 00:05:47 +0000

[...] tailoring the value proposition – One of GreenDisk’s most important business segments is the entertainment business (e.g. studios and music production companies). For this segment, the secure, documented destruction of products is perhaps even more important than the environmentally responsible recycling aspect. Once again, this demonstrates that the “green” message is not always the most appropriate lead-in. (See also my post on “Tailoring Cleantech Messages to Your Target Market.”) [...]

Comment on Is It Finally Worthwhile for Corporations to “Go Green?” by Karen Janowski

Karen Janowski — Sat, 01 Dec 2007 00:21:59 +0000

It is true that garnering positive PR has been a big reason that companies have pursued sustainability strategies. It’s not easy being green - for people or corporations. Companies that set realistic sustainability goals and expectations, measure their results and constantly try to improve on them are worthy of our accolades even though they are not anywhere near perfect in their pursuit of sustainability (just as very, very few individuals are!). Check out the interesting data in Going Green to Recruit and Retain Employees. Also, there was an article in the Wall Street Journal on How Going Green Draws Talent, Cuts Costs.